User Experience

UESEO has built a team with diversified professional backgrounds, including psychology, sociology, computer science, and statistics. UESEO utilizes both quantitative and qualitative methods to observe and evaluate user behaviors. With advanced usability research tools and techniques, UESEO can identify defects in design prototypes in a full spectrum. The study of user experience can also contribute to marketting strategies by user diversification.

Qualitative User Experience Methods UESEO often uses include:

Focus Group
Task Analysis
Card Sorting

Quantitative User Experience Methods UESEO often uses include:

Eye Tracking
Computational Eye Movement Simulation
Mouse Tracing/Tracking

UESEO is also equiped with professional hardware and software for user experience studies. User experience researchers at UESEO also collaborate with our software engineers to develop tools and programs for user experience study. Below is a list of hardware and software we only use in our user experience studies.
Tobii Eye Tracker

UESEO owns Tobii T120 eye-tracker. which can capture the eye movement behaviors of users when use software, website, posters, or telivision advertisement. Eye-tracking offers more information than traditional user experience studies.

Compuational attention map simulation UESEO combines the knowledge of computer vision and computational modelling to predict eye movement. Computational eye movement simulation can predict eye movement behaviors in the first five seconds at a pretty low cost, compared to eye-tracking. The results of simulation is validated by years of real-world scientific studies. The attentional heatmap can visualize the points of users' attention. By computational eye movement simulation or eye-tracking studies, we can better design products and advertisement to make sure users notice the details you wish them to see.