UESEO has built a team with diversified professional backgrounds, including psychology, sociology, computer science, and statistics. UESEO utilizes both quantitative and qualitative methods to observe and evaluate user behaviors. With advanced usability research tools and techniques, UESEO can identify defects in design prototypes in a full spectrum. The study of user experience can also contribute to marketting strategies by user diversification.
Qualitative User Experience Methods UESEO often uses include:Focus Group Task Analysis Card Sorting
Quantitative User Experience Methods UESEO often uses include:Eye Tracking Computational Eye Movement Simulation Mouse Tracing/Tracking UESEO is also equiped with professional hardware and software for user experience studies. User experience researchers at UESEO also collaborate with our software engineers to develop tools and programs for user experience study. Below is a list of hardware and software we only use in our user experience studies.